48 Hour Repack

This competition consists of creating new packaging for an existing product and making a better version that’s functional and versatile. You have 48 hours to think of a new design, sketch ideas, gather all the materials, and make the final product. For our submission, we decided to create new packaging for the Minute Maid juice boxes. The NEW Easy-Peel Juice Box re-imagines the classic tetra brick and eliminates the need for a plastic straw. The packaging takes the form of a tapered carton with a drinking spout making it easy for kids to use. The Easy-Peel Juice Box is completely free of plastic, utilizing recyclable cardboard.